Unique commission strategy can net more for sellers! 

Could a discounted selling broker, or buyer agent’s commission hurt the enthusiasm of the buyer’s agent and impact the seller’s bottom line in a negative fashion? You bet it could.


The truth is, a discounted commission can be detrimental to the seller’s bottom line and the reverse can also be true. Using a unique or above-market commission could be the marketing tool that helps sell the listing and puts more money in the seller’s pocket, after all is said and done.


How many listing agents would recommend a discounted commission as a sales and marketing strategy to the seller of a new listing or a re-list of a property that is not getting enough attention? I’m guessing not all that many.


For many years now, decades actually, sellers have been falsely led to believe that a lower total commission equates to a higher seller’s net. This myth can be easily disproved.


It is important to bring attention to how a unique 'bonus' commission structure helps to make the subject property stand out to the agents picking the properties to show, in contrast to other listings on the MLS, which almost certainly do not employ this listing marketing strategy. 


In summary:

  • Discount commissions can hurt the saleability of the listing, the enthusiasm of the co-op broker and the seller’s net.
  • Most agents would not recommend a discounted commission as a marketing strategy.
  • A unique 'above-market' commission could gain the “loyalty” of the buyer’s agent.
  • Commissions are negotiable.
  • A unique 'above-market' commission creates the possibility of a higher net for the seller.
  • Creative buyer's agent commissions stand out to showing agents from all other listings!


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