You've probably heard the expression, "The early-bird gets the worm." It refers, of course, to those who get in early and reap the rewards. For example, if you arrive early to a retail store for a big blowout sale, you're likely to get the deals before the inventory runs out. The stragglers who come later miss out.


Well, this same wisdom can be applied to selling your home. Starting the process early — even if that means simply doing some initial planning — gives you the edge in several ways.


First of all, you get extra time for preparation. That means you can get your home cleaned, uncluttered and staged without feeling rushed. You also get more time to find out how much your property will likely sell for on today's market. That's important information, especially if you're also looking to finance a new home.


Secondly, there's less stress. You'll have more time to make the right decisions. The last thing you want is to be scrambling around, last minute, trying to get your home ready for sale.


Finally, with your initial preparations done, you'll be able to put your home on the market at a moment's notice. That's a huge advantage that's likely to lead to selling your property more quickly and for the best price. In fact, by getting an early start on the process, you might even find that right now is the best time to list -- and you'll be able to do so, with confidence.


Want help getting an early start on selling your home? Call me.

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Unique commission strategy can net more for sellers! 


Could a discounted selling broker, or buyer agent’s commission hurt the enthusiasm of the buyer’s agent and impact the seller’s bottom line in a negative fashion? You bet it could.

 

The truth is, a discounted commission can be detrimental to the seller’s bottom line and the reverse can also be true. Using a unique or above-market commission could be the marketing tool that helps sell the listing and puts more money in the seller’s pocket, after all is said and done.

 

How many listing agents would recommend a discounted commission as a sales and marketing strategy to the seller of a new listing or a re-list of a property that is not getting enough attention? I’m guessing not all that many.

 

For many years now, decades actually, sellers have been falsely led to believe that a lower total commission equates to a higher seller’s net. This myth can be easily disproved.

 

It is important to bring attention to how a unique 'bonus' commission structure helps to make the subject property stand out to the agents picking the properties to show, in contrast to other listings on the MLS, which almost certainly do not employ this listing marketing strategy. 

 

In summary:

  • Discount commissions can hurt the saleability of the listing, the enthusiasm of the co-op broker and the seller’s net.
  • Most agents would not recommend a discounted commission as a marketing strategy.
  • A unique 'above-market' commission could gain the “loyalty” of the buyer’s agent.
  • Commissions are negotiable.
  • A unique 'above-market' commission creates the possibility of a higher net for the seller.
  • Creative buyer's agent commissions stand out to showing agents from all other listings!
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